IMC Plan

I had the opportunity to create and present a detailed Integrated Marketing Communications Plan for Rockingham Educational Foundation Inc. (REFI). The goal of this media plan was to increase their revenue from $108,000 to $150,000 by June 2025. This was executed through various marketing channels and devised specific objectives, strategies, and tactics to support our goals.

 

I am proud to announce that I was awarded as the team MVP!